Industrial design study Alpaca is an industrial design study formed by Alejo Palacios and Alejandro Carafi. Their request was the creation of a brand. Being a young study, they wanted their new brand to express the playful spirit of their members, but, most of all, two elements which I found essential in their personalities: the pursuit of quality, boundless creativity and the use of organic and regional raw materials. That is how its initial was born, A, which is expanding in different ways representing the dynamic movement of creativity.