El Corte Inglés, an emblematic company in the Spanish market, has developed a premium products line. In order to achieve this goal, we worked with a binary structure where the plan is divided in a brand black area, and a white one, where images and colored illustrations will be developed. We also wanted to incorporate an element which was not present in the category: humor, in order to create a more dynamic line and to change the paradigm of seriousness, very common in premium products. The line was prized with the A’ Design Award 2017, Pentawards 2017 and Vertex Awards 2017.
Work performed for Tridimage, all rights reserved Tridimage.
